When you edit for this campaign, you are choosing between two kinds of cut. One teases a narrative arc without resolving it, leaving the viewer curious about what comes next. The other explains the full story upfront or promotes a service directly. Your job is to recognize which shape you are building and commit to it. A clip that withholds the payoff, that plants a question rather than answering it, that makes someone want to see the complete piece, that is the form they want. A clip that wraps everything up or functions as marketing material will not pass. You need to decide, as you assemble each cut, whether you are creating a door into a longer story or a self-contained message. Only one of those doors opens here.
Clip this campaign