The brief, the checklist and the budget math to have before you fund a single view
Independent clippers, paid only on confirmed views, post your clips on their own accounts. The kit to launch your first clipping campaign and avoid the costly mistakes.
The kit is in French for now.
What's inside
The three decisions to make before the brief
The source content, the goal, the budget.
A brief template to fill in
Every field in brackets, verifiable rules, ad disclosure included.
A twelve-point checklist
Compliance and follow-up, to tick before you pay.
The budget math
A round-number hypothesis: the most views a reward per 1,000 views can pay for, and what a per-video cap does.
The five costly mistakes
Then what StreamClipping handles for you, if you would rather delegate.
Who it's for
Brands, labels, record companies and agencies considering a clipping campaign who want to know what to demand before paying.
Not for you if your content has no standout moments, or if you expect immediate sales: clipping buys exposure.
Page preview
Carousel format, to read on a phone or print.
- Clipping campaign kitThe brief, the checklist and the budget math to have before you fund a single view1 / 10
- Before you launchThree decisions to make before the brief2 / 10
- Brief templatePart 1: the campaign framework3 / 10
- Brief templatePart 2: verifiable, so enforceable, rules4 / 10
- Checklist before you payCompliance: six points to tick5 / 10
- Checklist before you payFollow-up: six points to tick6 / 10
- Budget math, as a hypothesis$5,0007 / 10
- AvoidThe five costly mistakes8 / 10
- With StreamClippingHow StreamClipping handles it9 / 10
- Your moveLaunch your clipping campaign10 / 10